Revamp your Creative Strategy in AI powered DIgital Growth Design Program

Diploma in Digital Marketing & Graphic Design

Turn Ideas into Impact with Digital Marketing & Graphic Design

Introduction to Course

The Diploma in Digital Marketing & Graphic Design at Techmindz is an integrated learning program which enables learners to acquire the skills of digital marketing and graphic designing. This digital marketing and graphic design course in Kochi is a combination of digital marketing and graphic designing, which helps to learn about digital marketing and how visual communication, branding, content and online marketing go hand in hand to create growth and development of the business and organizations in the modern times. This course includes logo design, social media creatives, visual communication, typography and colour theory, branding, image editing, creative design and SEO, social media marketing, content marketing, paid advertising, website optimisation, analytics and digital campaign management.

The course will be a mix of creative learning and hands-on digital marketing techniques and AI-powered tools. Learners are exposed to logo design, image editing, visual branding, SEO, AEO, Website optimisation, Google Ads, Meta Ads, LinkedIn Ads, social media management, email marketing, YouTube SEO, Analytics and Reporting. It’s not about learning any one tool, it’s about how to apply them to meet business needs to create designs, content, campaigns and digital strategies.

The program provides hands-on activities, industry-based projects, evaluations, and mentoring to enable students to apply knowledge throughout the program. The graphic design in digital marketing is a blend of creative design and digital marketing, enabling students to cultivate a wider range of skills, gain hands-on experience, and position themselves for a variety of career prospects in digital marketing, graphic design, social media, branding, content creation, advertising, and other creative-digital fields.

Benefits of Studying Digital Marketing & Graphic Design

Build Dual Expertise in Digital Marketing & Graphic Design

Get both digital marketing and graphic design skills in one course. Have an understanding of the creative and strategic aspects of creating a brand and engaging audiences online with the help of AI.

Develop AI-Integrated Skills

Understand the value of using AI workflows for marketing research, content generation, creative ideas, campaign planning, audience analysis, optimization, and reporting, whilst developing basic skills.

Master Professional Design & Marketing Tools

Learn hands-on exposure with tools to create, manage websites, optimise for search, advertise, analyse, handle social media and report. Use these tools in assignments and real-life projects.

Strengthen Creativity & Marketing Skills

Develop your understanding of visual communication, typography, colour theory, composition, branding, image editing, content creation, SEO, social media, advertising, campaign management and digital analytics.

Work on Practical Industry Projects

Apply your knowledge through projects covering areas such as branding, social media marketing, digital advertising, website creation, SEO, promotional campaigns, marketing creatives, analytics and reporting.

Create a Professional Portfolio

Develop a portfolio of work reflecting your creativity, marketing knowledge, technical skills and work on real world requirements. Having a solid portfolio can assist you with demonstrating your skills to employers and clients.

Explore Career & Freelancing Opportunities

Build a flexible portfolio that will appeal to a wide range of digital marketing, graphic design, branding, social media, advertising, content generation, SEO, creative marketing and freelancing careers.

Gain Professional & Career Preparation

In addition to technical training, learners are guided in resume preparation, LinkedIn preparation, interview preparation, communication training, workplace orientation and placement activities.

Learn Through Regular Assessments

The students get their progress monitored through monthly assessments and module wise evaluation, which builds their confidence, gives them feedback about their progress, reinforces their understanding and points out their areas of growth.

Learn from Experienced Mentors

Get guidance from experienced mentors throughout the course, with support for assignments, projects, practical activities, evaluations and professional development.

Who Can Take Up the Course?

This course is ideal for students who are creative, interested in marketing, technology, branding, social media, business development and digital communication. The course will enable the beginners to develop their skills from the basics as well as give the advanced professional a chance to grow his skills.

The course is suitable for:

  • Beginners who want to start a career in digital marketing or graphic design
  • Students and graduates looking to develop industry-relevant digital skills
  • Graphic designers who want to understand digital marketing
  • Digital marketers who want to strengthen their graphic design skills
  • Social media enthusiasts who want to develop both creative and marketing capabilities
  • Content creators who want to create and promote professional digital content
  • Working professionals looking to upskill or explore a career change
  • Freelancers who want to expand the range of services they can offer
  • Entrepreneurs and business owners who want to understand branding, design, and digital marketing
  • Creative professionals interested in AI-powered marketing and design workflows

For those seeking a Diploma in Digital Marketing & Graphic Design, this combined course offers a chance to master both subjects simultaneously and how they work together to boost digital brands.

The combined approach can also be useful for learners interested in a digital marketing diploma course, especially those aiming to acquire marketing expertise and creativity.

No prior professional experience in digital marketing or graphic design is required to begin learning the fundamentals.

Job Outcomes

This course provides students with a blend of creative, marketing, analytical and tech skills. Practical projects and a portfolio created throughout the course may support students in investigating some of the entry-level, internship, freelance and other opportunities in the digital industry.

Potential career roles include:

  • Digital Marketing Executive
  • Digital Marketing Specialist
  • SEO Executive
  • Social Media Executive
  • Social Media Manager
  • Performance Marketing Executive
  • Google Ads Executive
  • Meta Ads Executive
  • Content Marketing Executive
  • Digital Marketing Analyst
  • Graphic Designer
  • Creative Designer
  • Visual Designer
  • Brand Designer
  • Social Media Designer
  • Marketing Designer
  • Freelance Digital Marketer
  • Freelance Graphic Designer

The skill gained from the program can be applied to the areas of digital marketing graphic designing, digital brand development, brand building, social media, advertising and content designing.

Learners can explore opportunities in:

  • Digital marketing agencies
  • Creative and design agencies
  • Advertising agencies
  • IT and technology companies
  • Startups
  • E-commerce companies
  • Corporate marketing teams
  • Branding agencies
  • Media and entertainment companies
  • Freelance and remote work

Techmindz offers practical training, relevant projects, professional grooming, resume preparation, LinkedIn preparation, interview preparation, and placement assistance to learners looking for a “digital marketing and graphic design course near me” that offers a career-oriented learning environment. Techmindz’s current course list also focuses on project based learning, internships, assessments, grooming and placement assistance.

If you are interested in obtaining a professional diploma in digital marketing and wish to acquire additional skills in graphic design rather than just marketing, this program will be suitable for you.

Why Techmindz?

When you learn from the Techmindz training institute, you’ll gain the following benefits:

  • Learning and Development Department of NDimensionz Solutions Pvt Ltd, Smartcity, Kochi.
  • NDimensionZ is a company with 20-years of experience specializing in IT services, solutions and consulting.
  • An ISO 9001:2015 certified company.
  • International Certification with IAO
  • Affiliated with NACTET, NSDC and KKEM.
  • Training led by industry experienced professionals.
  • Hands on training with case studies, assignments etc.
  • Choose from online or offline classes.
  • Access to recordings of all sessions, even offline classes.
  • Industry-based project scenarios for practical experience.
  • Personalized support from a dedicated placement team.
  • Comprehensive interview prep program, including mock interviews and interview questions.
  • Master your interview skills with our own AI based interview tool.
  • Located at Infopark Kochi, with access to a network of 650+ tech companies

Contact

Carnival Infopark Phase I, Infopark Rd, Infopark Campus, Kochi, Kerala 682042

info@techmindz.com

Digital Marketing & Graphic Design

Create. Market. Inspire.  Master Digital Marketing & Graphic Design

Course Plans available at Techmindz

Techmindz offers one of the Best Diploma in digital marketing and graphic design in Kochi, with an industry aligned curriculum.

COURSE PLAN

Duration: 7 months Training
Real Time Projects
Internship opportunity
100% Placement Assistance 

Benefits

  • AI Integrated Most Advanced Syllabus
  • International Certification
  • Certified course
  • Internship Opportunity
  • Grooming sessions
  • Performance evaluations
  • Recorded sessions
  • Extra learning sessions
  • Weekly Assignments / Tasks
  • 2 Main Projects
  • Free access to LMS
  • Get notified on job vacancies in Infopark

Syllabus

AI Integrated Digital Marketing

AI Module - Digital Marketing

AI Content Writing & Copywriting

– OpenAI ChatGPT
– Claude
– Google Gemini

AI SEO, GEO & Keyword Research Tools

– SEMrush
– Ahrefs
– Ubersuggest
– Answerthepublic
– Similarweb

AI Video Creation & Editing

– CapCut AI

AI Social Media Marketing Tools

– Buffer
– vidIQ

AI Advertising & Campaign Optimization

-Google Ads AI tools
– Meta Ads AI
– Claude AI
– LinkedIn Ads

AI Analytics & Automation

– Google Analytics
– Looker Studio

AI Chatbots & Customer Engagement

– ManyChat
– Superprofile
– Wati

 

    Module 1 - Introduction to AI Integrated Digital Marketing

    – Definition and evolution of digital marketing
    – Benefits and importance of digital marketing
    – Types of digital marketing (SEO, PPC, social media, email, content marketing)
    – Digital marketing frameworks, strategies and use of AI
    – Career opportunities in digital marketing
    – Pathways to Freelancing

    Module 2 - AI Integrated Website Audit and Analysis

     1. Tools For Site Audit
    – SEMrush
    – Seobility
    – Ubersuggest
    – Whois and Hostchecker
    – Wpthemedetector
    2. Audience Analysis Tools
    – Google Analytics
    – Facebook Audience Insights
    – Similarweb
    3. User Experience and Web Interface Analysis Tools
    – Lighthouse Tool
    – Wayback Machine
    – Similarweb
    – Mobile Friendliness Checker
    4. SEO and Keyword
    Analysis Tools
    – Google Search Console
    – Google Analytics
    – Google Keyword Planner
    – SEObility
    – Ubersuggest
    – Moz
    – Keyword Density Checker
    5. Traffic Analysis Tools
    – Google Analytics
    – SEMrush
    – Similarweb
    6. Competitor Ad Analysis
    – Meta Ads Transparency Center
    – Google Ads Transparency Center
    – LinkedIn Ads Transparency Center

    Module 3 - Domain, Hosting and cPanel

    – Introduction to domain and hosting
    – Types of domains and hosting
    – Registering a domain and setting up hosting
    – cPanel overview and navigation
    – Setting up email accounts and FTP

    Module 4 - AI Integrated SEO, AEO, GEO and AIO

    – Introduction to SEO, AIO, AEO and GEO
    – Keyword research and planning, and optimisation for SEO, AIO, AEO and GEO
    – On-page optimisation (title tags, meta descriptions, headings)
    – Content creation and optimisation
    – Link building and outreach
    – Technical SEO (site speed, mobile-friendliness, XML sitemaps)
    – Local SEO
    – Introduction to PA, DA, Do follow, No follow, Link Juice
    – Citation Creation
    – AI Visibility Building
    – Social Media Optimization for SEO

    Google Tools
    – Google Search Console
    – Google analytic integration
    – Google Tag Manager
    – Google Looker Studio
    – Google Phase Tester
    – Google Schema Tester
    – Google Ads Transparency Center

    Module 5 - AI Integrated Web Designing

    – Introduction to WordPress and content management systems
    – Installing and setting up WordPress
    – Google Analytics integration
    – Theme selection and customisation
    – Page building with Elementor
    – Creating and managing content
    – Plugin installation and management

    Module 6 - Basics of HTML and CSS

    – CSS layout and design
    – Best practices for HTML and CSS

    Module 7 - Google Analytics

    – Introduction to Google Analytics
    – Setting up and tracking goals
    – Understanding audience and behavior reports
    – Analyzing conversion and ecommerce data
    – Creating and managing segments
    – Using Google Analytics for SEO

    Module 8 - AI Integrated Google Search Console

    – Introduction to Google Search Console
    – Setting up and verifying a site
    – Monitoring search analytics
    – Fixing crawl errors and issues
    – Submitting sitemaps

    Module 9 - AI Integrated Google Ads

    – Introduction to Google Ads
    – Search display, video and shopping
    – Google tag integration
    – Ad groups and keyword targeting
    – Tracking and optimizing conversions
    – Budgeting and bidding strategies
    – Tracking and optimizing conversions / Qality Score
    – Remarketing
    – Campagin Url / Google ads library
    – Assets – Busines Names and Logo /Sitelink / Call outs
    – Assets – Promotion / Price / Call
    – Assets – Structerd Snippets / Apps
    – Partnership ads/ Instant Experince
    – Commerce catalogue Creation
    – Budgeting and bidding strategies
    – Tracking and optimizing conversions
    – Remarketing – Custom Audince Look a like Audince
    – A B test ads

    Module 10 - AI Integrated Meta Ads

    – Introduction to Facebook Ads
    – Pixel Creation and Integartion
    – Pixel creation and Api integration
    – Creating and managing campaigns
    – Type of Ads
    1. Instagram ads
    2. Whatsapp ads
    – Targeting options (demographics, interests, behaviors)
    – Ad formats (image, video, carousel)
    – Special Ads /A/B Test
    – Lead Form Creation / Dynamic ads

    Module 11 - AI Integrated LinkedIn Ads

    – Introduction to LinkedIn Ads
    – Creating and managing campaigns
    – Targeting options (job title, industry and company size)
    – Ad formats (sponsored content, sponsored InMail)
    – Budgeting and bidding strategies
    – Remarketing / Ad Account Analysis and Reporting
    – Insight tag website integration

    Module 12 - Email Marketing

    – Introduction to email marketing
    – Building and managing email lists
    – Creating effective email campaigns
    – Email design and optimization
    – Tracking and analyzing email metrics
    – Email automation and personalization

    Module 13 - YouTube SEO

    – Introduction to YouTube SEO
    – YouTube channel optimization
    – YouTube video optimization
    – Tagging and categorization
    – Thumbnail optimization
    – Building and engaging with an audience
    – YouTube analytics

    Module 14 - WhatsApp and SMS Marketing

    – Introduction to WhatsApp and SMS marketing
    – Building and managing contact lists
    – Creating effective campaigns
    – Message optimization and personalization
    – Chatbot creation and automation

    Module 15 - Looker Studio

    – Introduction to Looker Studio
    – Looker Studio Account Setup
    – Channels data integration using looker studio
    – Different Channels Data Visualisation using Looker Studiov

    Module 16 - Social Media Account Management

    – Introduction to Social Media Account Management
    – Tools Like Buffer and Hootsuite
    Account Setup
    – Channels integration with Buffer
    – Data Management and Social Media Post Scheduling using Buffer.

    AI Integrated Graphic Design

    AI Module - Graphic Design

    Advanced Topics :

    • AI Prompting
    • AI Creative Concept Development
    • AI Image Generation

    AI Tools :

    • Chatgpt
    • Gemini
    • Adobe Generative Fill
    • Canva AI
    Module 1 - Visual Communication Design

    – What is visual communication
    – Visual & its advantages
    – Types of visual

    Module 2 - Fundamentals

    – What is Graphic Design
    – Colors & color theory
    – Fonts & Font category
    – Typography
    – Principles of Design
    – Elements of Design
    – Logo & types of Logo
    – Design thinking process
    – Logo Design process

    Module 3 - Image Editing

    – Image Editing
    – Uses of Photoshop
    – Raster & its Advantages
    – Introduction to Interface
    – Selection Technique
    – Layer Technique 1
    – Layer Technique 2
    – Layer Technique 3
    – Restoration & Retouch

    Module 4 - Visual Branding

    – What is visual Branding
    – What is Illustrator
    – Vector & Advantages
    – Introduction to Interface
    – Logo Icon Design

    Module 5 - Print & Design

    – Introduction
    – What is InDesign
    – Basic tools
    – typography
    – Pages & Layout
    – print

    Module 6 - Canva

    – Introduction
    – Tools
    – Social media design
    – Canva AI & Features

    Testimonials

    FAQ

    Q1: Can I do digital marketing and graphic design together?

    Yes. Diploma in Digital Marketing & Graphic Design course at Techmindz is created to integrate digital marketing and graphic design into a single course. Learners engage in creative design to build digital marketing knowledge, and gain insight into the interplay of visual content, branding, social media, advertising, website and digital campaign.

    Q2: Is Graphic Design and Digital Marketing a good career combination?

    Yes. Graphic design and digital marketing complement each other well in today’s digital industry. Learners can enhance their skill sets at Techmindz, creating both creative visuals and understanding how they can assist with branding, social media, advertising, content marketing and other digital campaigns.

    Q3: What is the best digital marketing and graphic designing course in Kerala?

    The best digital marketing and graphic designing course in Kerala should be chosen based on the curriculum, practical learning, industry best tools, AI- based training, projects, mentoring and career preparation. Techmindz’s Digital marketing and graphic design course in Kerala is a combination of digital marketing and graphic designing, coupled with AI integrated learning, hands-on projects, industry tools, assessments, experienced mentors, and career preparation.

    Q4: Which course is best, graphic designing or digital marketing?

    There are various career options available in both. Graphic design is about visual communication, branding, creative assets, and design and digital marketing is about online promotion, SEO, social media, advertising, content and analytics. Learners can build skills in both creative and digital marketing in Techmindz’s combined program, giving them a wider base for their career in creative and digital marketing with AI-based learning. If you have been searching for “digital marketing and graphic design course near me”, then this is the right fit for you.

    Q5: Where can I get a diploma in digital marketing in Kochi?

    Techmindz’s Diploma in Digital Marketing & Graphic Design course brings together digital marketing and graphic design, along with AI-based learning, real-world projects, industry tools, evaluations, mentoring, and career planning. It’s geared toward students who wish to learn digital marketing and creative design skills in a single holistic learning experience.

    Page Content Updated on Date : Sept 15, 2026

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