Revamp your Digital Strategy

TECHMINDZ DIGITAL MARKETING PROGRAM

Discover the Latest Tactics and Tools for Effective Online Marketing

Introduction to the course

Digital marketing course encompasses a wide range of tactics and techniques aimed at connecting businesses with their customers through digital channels such as websites, search engines, social media platforms, email, mobile apps, and more. Unlike traditional marketing methods, digital marketing enables precise targeting, personalized messaging, real-time analytics, and interactive engagement.

Benefits of studying Digital Marketing

Increased Brand Visibility: With a well-executed digital marketing strategy, businesses can enhance their brand visibility, making it easier for potential customers to discover and engage with their products or services.

Targeted Audience Reach: Digital marketing course allows precise audience targeting based on demographics, interests, and online behavior. This ensures that marketing efforts are focused on reaching the right people, increasing the likelihood of conversion and customer acquisition.

Measurable Results: Unlike traditional marketing methods, digital marketing course provides extensive data and analytics that allow businesses to measure the performance of their campaigns in real-time.

Who can learn Digital Marketing Course?

You can be a total newbie, a business owner, a traditional or digital marketer, a recent grad, or just trying to switch careers.

Techmindz provides a variety of programs to accommodate all needs, levels of experience, and interests. All are accessible in interactive formats that are updated frequently in the best-in-class bite-sized sizes.

Job Outcomes

Digital marketing has experienced rapid growth in recent years, and it offers diverse job opportunities across various sectors. Digital Marketing Specialist/Manager, Social Media Manager, SEO Specialist/Manager, Content Marketer/Strategist, Email Marketing Specialist, Digital Advertising Specialist/Manager.

Why Techmindz?

  • Powered by an MNC , NDimensionz Infopark Kochi
  •  Braches at US , Canada , Singapore , Australia , Dubai and SA
  •  ISO 9001:2015 Certified
  •  Affiliated to NACTET , NSDC and KKEM
  •  Training handled by Industry experinced professionals
  • Hands on Training with case studies , assignements
  • Both online , offline sessions are available
  •  Recordings of every sessions even if its offline .
  • Industry based project scenarios
  • Exclusive Placement Team to support with interview questions and mock interviews
  • own AI based interview tool to practice
  • Located Inside Infopark amogst 650+ Tech companies

Have a Question?

Contact

Carnival Infopark Phase I, Infopark Rd, Infopark Campus, Kochi, Kerala 682042

Digital Marketing

Unleash Your Brand’s Potential: Dominate the Digital Landscape with Strategic Digital Marketing Solutions

This Course Includes

SEED PLAN

Duration: 2.5 months
Skill Training :1 months

Benefits

Certified course
Internship based on PE
Grooming sessions
Performance evaluations
Recorded sessions
Extra learning sessions
Weekly assignments
Main Project
Free Access to LMS
weekly assignments
Industry relevant assessments
Experienced Trainers from MNCs
Mock interviews and Interview specific support
third party assessment : Pre -Mid -post
Update on Job vacancy in and around Infopark

GROWTH PLAN

Duration: 3 months internship
Skill Training :1 months

 

Benefits

Certified course
Confirmed Paid Internship
Sessions by Industry Experts
Flexible pricing options
24×7 learner assistance and support
Placement based on PE
Grooming sessions
Performance evaluations
Recorded sessions
Extra learning sessions
Weekly assignments
Main Project
Free Access to LMS
weekly assignments
Industry relevant assessments
Experienced Trainers from MNCs
Mock interviews and Interview specific support
third party assessment : Pre -Mid -post
Update on Job vacancy in and around Infopark

SUCCESS PLAN

    Duration: 3 months internship with stipend job placement
Skill Training: 1 months training

Benefits

Certified course
Confirmed Paid Internship
Sessions by Industry Experts
Flexible pricing options
24×7 learner assistance and support
Placement based on PE
Grooming sessions
Performance evaluations
Recorded sessions
Extra learning sessions
Weekly assignments
Main Project
Free Access to LMS
weekly assignments
Industry relevant assessments
Experienced Trainers from MNCs
Mock interviews and Interview specific support
third party assessment : Pre -Mid -post
Update on Job vacancy in and around Infopark

Syllabus

Digital Marketing for Beginners

1) Digital Marketing Overview
2) SEO

– Basics
– Keyword research & planning
– On page SEO
– Off page SEO
– SEO Audit tools

3) SEM(Search engine marketing)

– Google ads overview How it works, Planning & Strategies
– Understanding keywords & tools
– Bid strategies
– Geographic/Demographics targeting
– Search Ads
            Overview
            Sample campaign creation
– Display ads
            Overview
            Sample campaign creation
– Adwords account monitoring & basic optimization
– Generating leads & tracking conversions(Analytics)

4) SMM(Social media marketing)

– Social media ads overview – How it works?
– Facebook
     Types of ads
     Lead generation
              Overview
              Introduction to lead forms
              Detailed targeting
              Sample campaign creation
      Website traffic & Conversion
             Overview
             Sample campaign creation
      Post engagement, Video & Message campaign
             Overview
– LinkedIn
      Overview
      Types of campaigns

5) Certifications

– Search Advertising certification
– Techmindz certification

Advanced Digital Marketing

1) Digital Marketing Overview
2)-SEO

– Overview
– Introduction to Google keyword planner tool
– Introduction to page rank
– Keyword research & Ranking analysis
– On page SEO
         Page title & Meta data optimisation               
         Social media Meta tag optimisation
         Content optimisation
         Robots.txt setup/optimisation
         XML sitemap setup/optimisation
         Google Webmaster Tool
         Google Analytics goal setup and traffic stats analysis

– Off page SEO
        Directory submission best practices
        Article submission best practices
        Classified submissions & best practices
        Question Answer submission
        Images & Videos submission Business listing
– SEO Audit tools
– SEO Audit report making
– Google My Business page creation & optimisation
– Introduction to WordPress

3) SEM(Search engine marketing)

– Google ads overview – How it works, Planning & Strategies
– Understanding keywords & tools
– Introduction to landing page concept
– Bid strategies
– Geographic/Demographics targeting
– Search Ads
             Overview
             Sample campaign creation
– Display ads
             Overview
             Sample campaign creation
– Remarketing strategies
– Video Ads
             Overview
             Sample campaign creation
– Adwords account monitoring & basic optimization
– Generating leads & tracking conversions
             Basic study of Analytics

4. SMM (Social media marketing)

– Social media ads overview-How it works?
– Facebook
       Types of ads
       Lead generation
            Overview
            Introduction to lead forms
            Detailed targeting
            ample campaign creation
      Website traffic & Conversion
           Overview
           Sample campaign creation
      Post engagement, Video & Message
      campaign
           Overview

– Linkedin
      Types of campaigns
      How it works
      Lead generation campaign
            Overview
            Sample campaign creation
– Instagram
      Types of campaigns & How it works

5) Certifications

– Search Advertising certification
– Hubspot academy Inbound certifications
– Techmindz certification

Testimonials

FAQ

Q1: What are the benefits of taking a digital marketing course?

A: Taking a digital marketing course offers numerous benefits, including:

Enhanced skills: You’ll gain in-depth knowledge and practical skills in various digital marketing strategies, tools, and techniques.

Career advancement: A digital marketing certification can open doors to new job opportunities and help you advance in your career.

Increased job prospects: Digital marketing skills are in high demand across industries, making you a valuable asset to employers.

Stay ahead of the curve: The course will keep you updated with the latest trends and best practices in the ever-evolving digital marketing landscape.

Cost-effective marketing: By learning how to effectively utilize digital marketing channels, you can save money by implementing targeted and measurable campaigns.

Q2: Who can benefit from a digital marketing course?

A: A digital marketing course is beneficial for a wide range of individuals, including:

Marketing professionals seeking to upgrade their skills in the digital space.

Entrepreneurs looking to promote their own business and reach a wider audience online.

Small business owners who want to leverage digital marketing to compete with larger brands.

Job seekers interested in pursuing a career in digital marketing or related fields.

Students and recent graduates aiming to gain a competitive edge in the job market.

Q3: How will a digital marketing course help my business?

A: A digital marketing course can have a significant impact on your business by:

Improving online visibility: You’ll learn how to optimize your website, implement SEO techniques, and effectively use digital advertising to increase your online presence.

Targeting the right audience: Discover how to identify and target your ideal customers through audience segmentation, social media targeting, and personalized messaging.

Increasing brand awareness: Learn how to create engaging content, leverage social media platforms, and build an online community to enhance brand visibility and recognition.

Driving conversions: Master the art of creating persuasive campaigns, optimizing landing pages, and implementing email marketing strategies to convert leads into customers.

Analyzing and optimizing: Understand how to track and measure the success of your digital marketing efforts using analytics tools, enabling you to refine your strategies and maximize ROI.

Q4: Can I apply the skills learned in a digital marketing course to any industry?

A: Absolutely! Digital marketing skills are highly transferable across industries. Whether you’re in e-commerce, healthcare, hospitality, finance, or any other sector, the principles and techniques taught in a digital marketing course can be tailored to suit your specific industry needs.

Q5: How long does it take to complete a digital marketing course?

A: The duration of a digital marketing course can vary depending on the program and the depth of the curriculum. Courses can range from a few weeks to several months. It’s important to consider the course content, your availability, and the level of expertise you aim to achieve when selecting a course that suits your needs.

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