Role of Social Media Marketing during Covid-19 Pandemic

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Have you ever wondered what a post-Covid world would look like for social media marketers? It is not only the case for social media marketers, but the ongoing Covid-19 pandemic has impacted every aspect of our lives.

But not to forget, today, more than any other time in history, social media platforms have become the main source of information, especially during such crisis times. More and more people rely on social media platforms like Facebook, Instagram, and Twitter to stay up-to-date. More people have now opted for online shopping with social distances and restricted movements, and even students have now come forward in online learning.

What is Social Media Marketing?

Social media marketing, or SMM, is a kind of internet marketing that involves creating and sharing content on social media platforms for achieving your marketing and branding goals. Social media marketing includes posting content, images, videos, etc., that drives audience engagement and leverages your business.

So, What is the Importance of Social Media Marketing?

In order to survive this crisis, businesses need to maintain their customer base, for which social media marketing will play a vital role.

1. Create Brand Awareness

With the problem of the ongoing pandemic, businesses have become dull in many sectors across the globe. Even if the physical shops remain closed, customers need to know that you are still operating and making the purchases.

Here social media platforms play a significant role in informing them about the available products and will aid in online orders for delivery. Create more brand awareness by investing in excellent social media advertising tools and attracting more customers leveraging your brand.

2.    Generate a Conversation Around Your Brand

An active social media marketing strategy will help generate a conversation about your brand, product, and partners. These also assist in engaging with audiences when they comment on social media messages.

With social media marketing, ensure that you engage with your audiences and make them not feel like they are communicating to a robot, which will give them a better perception of your brand and make them more valued.

3.    It Provides You with Insights

How do you truly know how impactful your digital marketing skills are if you don’t have the numbers to know it? Thankfully, social media platforms provide all businesses with the analytics behind their posts.

Analytics help in providing you with the ‘who’, ‘what’, ‘when’, and ‘where’ of your social media marketing campaigns. Knowing this will provide you with the valuable insights needed to tailor your social media marketing campaigns and let you know where and how to improve if needed.

4.    It Puts You Where Your Customers Are

A billion people use social media worldwide, and it is growing even higher on a day-to-day basis. Social media marketing helps you to meet your target audiences where they are. Nowadays, consumers use social media to make purchasing decisions by interacting with their followers and reviews left by previous customers.

Social media platforms like Facebook and Instagram allow e-commerce businesses to connect their shops to their profiles, thereby simplifying the sales funnel enabling customers to make instant purchases through their apps.

5.    It is Cost-Effective

Social media marketing is, in fact, the most cost-effective and unique way of promoting your business. It doesn’t cost anything to create a profile on social networking sites. And even if someone wants to run a campaign to boost content, the cost is relatively low compared to other advertising platforms.

And if done well, the chances of getting returns on investment would be even higher.

6.    Generate Leads and Boosts Conversions

Promoting and sharing your products on social media improves brand awareness and will also enhance lead generation, boost conversions, and increase your sales.

Use Facebook’s Shop Section or Instagram’s Shopping feature to sell your products through your social media profiles. With these features, visitors and followers of your page can click and view the details of the products and make purchases.

Start Marketing with Techmindz


With the market shifting these days, digital marketing has become imperative for online businesses to improve their marketing strategies. Digital marketing has also become a must-have skill that most organisations look out for in their employees these days. It is unlucky for those who lack these skills especially, during these pandemic times. Techmindz is one such mentoring platform that provides the best internships in various fields, including digital marketing.

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